Artificial intelligence is no longer something reserved for tech giants or research labs. It is already reshaping how businesses operate, how teams work, and how leaders make decisions. On January 15, 2026, you are invited to join a free 60-minute online class designed to help you understand what AI really is and how to start using it with confidence, even if you have zero technical background.
AI is not a buzzword or science fiction. It is smarter technology that is actively transforming marketing, sales, operations, customer experience, and decision-making across industries. Yet many professionals feel stuck on the sidelines, unsure where to begin or worried they need a background in computer science or machine learning. This class is designed to remove that barrier and give you clarity on what AI can realistically do for your career and your business right now.
During this live session, you will learn how to think about AI strategically instead of tactically chasing tools and trends. We will lay the foundation for understanding what artificial intelligence is, why it matters, and how to identify practical use cases that deliver real impact. You will also learn how to evaluate AI vendors, measure return on investment, and prepare your team to pilot and scale AI initiatives responsibly.
The class is taught by Paul Roetzer, Founder and CEO of SmarterX and host of The Artificial Intelligence Show podcast. In addition to the core lesson, the session includes time for live Q&A so you can get your most pressing questions answered.
What You’ll Learn
- Demystify AI by understanding what it really is and why it matters to your career
- Find your starting point by identifying AI use cases that can have immediate impact in your role
- Choose the right tools using a simple framework for evaluating AI technology vendors
- Prove ROI by learning how to measure the impact of AI on efficiency and performance
- Prepare your team with a clear roadmap for piloting and scaling AI in your organization
This free webinar is a timely opportunity to build a strong foundation in artificial intelligence and start using it with purpose instead of uncertainty. Save your spot for the January 15, 2026 class and take the first step toward unlocking what AI can do for you and your business.
*This article was written with support from ChatGPT
Jeremy Zimmer
Jeremy Zimmer is the Director of Marketing for AI Academy by SmarterX.