
Accelerate AI Adoption with Scaling AI
Business leaders are scrambling to adapt and devise AI roadmaps while facing complex challenges, including legacy technology stacks, a lack of AI-savvy talent, staff resistance to change, industry regulations, privacy and security concerns, and mounting competitive pressure.
You have a unique opportunity to reimagine your business and reinvent your industry.
Released August 2025
About This Series
A Scaling AI Professional Certificate is your path to responsible AI adoption.
Scaling AI is an original series designed for business leaders who want to thrive in the age of AI and help drive AI transformation within their organizations.
The series includes courses that cover the latest in AI technology, building an AI-savvy workforce, business AI fundamentals, advancing AI literacy in the enterprise, building an AI council, creating generative AI policies and responsible AI principles, and the essential elements of building an AI roadmap for your organization.
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Scaling AI is included with an AI Mastery Membership. Buy Now.
Scaling AI Details
What You'll Learn
- Key trends in AI impacting businesses today.
- Obstacles to adoption in enterprises, and how to overcome them.
- Effects of AI on the economy, industries, and career paths.
- Processes to build an AI-savvy workforce that embraces smarter technology.
- Prompting best practices that scale across teams and business units.
- Steps to establish and grow a diverse and influential internal AI council.
- Frameworks to take a human-centered approach to AI through Generative AI Policies and Responsible AI Principles.
- Systems to establish a dynamic AI roadmap that prioritizes projects, use cases, technologies, and resources.
- Technology innovations that come next, and how to prepare your organization for the future.
Key Questions Addressed
This series answers critical questions about AI adoption, including:
- What are the top AI trends and technologies our team should know (and how do we stay updated)?
- How will evolving laws and regulations impact AI adoption?
- How will AI advancements affect our staffing strategies and org charts?
- What are the challenges and opportunities for AI in our industry?
- What are the best practices for accelerating the adoption and impact of AI technologies?
- How do we build an effective AI council that helps drive AI comprehension and competency across the organization?
- How do we ensure a human-centered approach to AI at all levels and across all audiences?
- How can we create a comprehensive AI roadmap to guide the adoption of AI and the evolution of our business?
Who It's For
This course series is designed for:
- Business leaders ready to move beyond pilots and scale AI adoption across their organization.
- Directors, executives, and team leads responsible for embedding AI into workflows, processes, and culture.
- AI champions tasked with driving enterprise-wide transformation, governance, and measurable ROI.
What You'll Do
During this series you will:
- Engage with interactive video lessons and expert tutorials.
- Analyze real-world case studies of enterprise AI adoption and operationalization.
- Participate in self-reflection prompts to connect concepts to your organization’s strategy and goals.
- Complete knowledge checks and a final exam to solidify your understanding.
Course Syllabus
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Course 1: The AI-Forward Organization: Taking a Human-Centered Approach to Scaling AI
This course is the definitive guide for leaders who want to infuse AI into their organization's identity and operations. You will learn the core principles of the "AI-Forward" philosophy—a human-centered approach that prioritizes people over profits to unlock greater performance and innovation.
We will equip you with a 5-step framework for building the essential pillars of a successful business AI strategy, covering everything from education and governance to your long-term strategic roadmap. This is not a course about technology; it's a course about transforming your people, processes, and culture to build a smarter, more human future.
What You'll Learn
This course will teach you how to:- Differentiate between AI Native, AI Emergent, and Obsolete organizations to assess your company's competitive position.
- Define the core principles of an "AI-Forward" organization, emphasizing a people-first, human-centered approach.
- Apply a 5-step framework to build the foundational pillars of a successful AI strategy.
- Analyze the key cultural and operational obstacles that prevent organizations from successfully scaling AI.
- Understand the concept and objectives of an "AGI Horizons Team" for long-term strategic planning.
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Course 2: The AI Academy: Preparing Your People for the Future of Work
This course provides a comprehensive blueprint for designing, launching, and managing a world-class internal AI education program—an AI Academy. You will learn a 10-step framework that covers everything from organizing your team and defining goals to designing personalized learning journeys and measuring impact.
We will equip you with the strategic plans and financial models, including a detailed AI Value Calculator, to build a data-driven business case and prove the immense ROI of accelerating AI literacy across your organization.
What You'll Learn
This course will teach you how to:- Articulate why AI literacy is a business imperative and a competitive advantage.
- Apply a 10-step framework to build a comprehensive internal AI education program from the ground up.
- Utilize an AI Value Calculator to build a compelling, data-driven business case for investing in AI training.
- Design personalized "learning journeys" that guide employees from foundational comprehension to true AI mastery.
- Identify key metrics to measure the impact of your AI Academy on efficiency, productivity, and performance.
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Course 3: The AI Council: Setting the Stage for Responsible AI in Your Organization
This course is a practical guide to building the foundation for your company's AI transformation. You will learn what an AI Council is, why it's critical for success, and how to establish one using a proven 5-step framework.
We will walk you through how to define a mission, recruit members, assess your organization's AI maturity, and create a formal charter. Featuring real-world examples, this course equips you to champion, design, and launch an AI Council that drives alignment, innovation, and trust.
What You'll Learn
This course will teach you how to:- Articulate the business case for forming an AI Council.
- Apply a 5-step framework to establish an AI Council in your organization.
- Draft a compelling mission statement and a comprehensive charter, using real-world examples as a guide.
- Conduct an AI Maturity Assessment using a detailed audit template to benchmark your organization's current state.
- Define the roles, responsibilities, and governance structure for an effective AI Council.
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Course 4: Generative AI Policies
This course is an essential guide to creating the guardrails for responsible AI adoption. Moving from the urgent "why" to the practical "how," this course provides the key elements, real-world examples, and customizable templates you need to build a comprehensive Generative AI Policy from scratch.
You will learn to navigate the complexities of data privacy, intellectual property, and disclosure, enabling you to craft a policy that minimizes risk while empowering your teams to experiment and innovate safely.
What You'll Learn
This course will teach you how to:- Articulate the urgent business case for establishing a formal Generative AI Policy, using recent data on AI adoption in the workplace.
- Identify the key risks and benefits associated with employee use of AI tools.
- Master the core components of a comprehensive AI policy, from acceptable use and approved technologies to data security and IP guidelines.
- Analyze real-world policy examples from leading public and private sector organizations to inform your own approach.
- Utilize a detailed, customizable template to draft a Generative AI & AI Agent Acceptable Use Policy for your organization.
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Course 5: Responsible AI Principles: Taking a Human-Centered Approach to Transformation
This course moves beyond policies to the core values that should guide every AI decision your organization makes. You will do a deep dive into the Responsible AI Manifesto, a 12-point framework designed to ensure that artificial intelligence is used to empower people and make business more human.
We provide this manifesto as an open-source template, giving you a powerful and practical starting point to codify and champion the principles that will build trust with your employees, customers, and stakeholders in the age of AI.
What You'll Learn
This course will teach you how to:- Articulate the critical importance of establishing formal Responsible AI Principles to guide your AI strategy.
- Analyze the 12 core tenets of the Responsible AI Manifesto, covering topics from human accountability and data privacy to transparency and beneficial automation.
- Differentiate between intelligent automation and dehumanization in the application of AI.
- Adopt and customize an open-source template to create a set of Responsible AI Principles for your own company.
- Align your AI strategy with a human-centered philosophy that prioritizes trust, ethics, and augmenting human potential.
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Course 6: AI Impact Assessments
This is a strategic foresight and planning course for the age of AI. You will learn how to move beyond reacting to change and begin to anticipate it. This course provides a structured methodology and a suite of practical tools for conducting comprehensive AI Impact Assessments across the most critical areas of your business—including your talent, products, customers, and technology stack.
You will learn how to use forecasting frameworks to think deeply about the near-term transformations AI will bring, preparing you to lead your organization with confidence.
What You'll Learn
This course will teach you how to:- Identify key areas of a business that require continuous AI impact assessment.
- Apply frameworks like the AI Timeline and the AI Exposure Key to forecast the impact of near-term AI advancements on your business.
- Conduct a forward-looking talent assessment to understand how AI will transform roles and team structures.
- Evaluate the potential disruption AI poses to your company's products, services, and customer base.
- Utilize the JobsGPT tool to perform a detailed AI impact assessment on a specific job role and forecast its evolution.
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Course 7: The AI Roadmap
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Final Exam
Upon successful completion, you will earn a Professional Certificate for the Scaling AI series.
AI Academy Pricing
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About the Instructor
Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations.
As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.
Through SmarterX’s AI Academy, his work directly helps thousands of professionals and leaders understand and apply AI. His free monthly Intro to AI class alone has reached more than 40,000 registrants since its launch in 2021.
Roetzer’s entrepreneurial journey began long before the current AI boom. A graduate of Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, HubSpot’s first partner agency, and sold it in 2021 after establishing it as a pioneer in digital marketing.
This unique background as both an agency innovator and AI educator gives him a practical, story-driven approach to helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible.

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