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Accelerate AI Adoption with Scaling AI


Business leaders are scrambling to adapt and devise AI roadmaps while facing complex challenges, including legacy technology stacks, a lack of AI-savvy talent, staff resistance to change, industry regulations, privacy and security concerns, and mounting competitive pressure. 

You have a unique opportunity to reimagine your business and reinvent your industry.

 

7-Course Series Duration 13 hours
Released August 2025
Beginner Level Learn responsible AI adoption
Certification Professional certificate awarded after exam
Format On-demand videos to learn at your own pace

About This Series

A Scaling AI Professional Certificate is your path to responsible AI adoption.

Scaling AI is an original series designed for business leaders who want to thrive in the age of AI and help drive AI transformation within their organizations.

The series includes courses that cover the latest in AI technology, building an AI-savvy workforce, business AI fundamentals, advancing AI literacy in the enterprise, building an AI council, creating generative AI policies and responsible AI principles, and the essential elements of building an AI roadmap for your organization.

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Scaling AI Details

What You'll Learn

  • Key trends in AI impacting businesses today.
  • Obstacles to adoption in enterprises, and how to overcome them.
  • Effects of AI on the economy, industries, and career paths.
  • Processes to build an AI-savvy workforce that embraces smarter technology.
  • Prompting best practices that scale across teams and business units.
  • Steps to establish and grow a diverse and influential internal AI council.
  • Frameworks to take a human-centered approach to AI through Generative AI Policies and Responsible AI Principles.
  • Systems to establish a dynamic AI roadmap that prioritizes projects, use cases, technologies, and resources.
  • Technology innovations that come next, and how to prepare your organization for the future.

Key Questions Addressed

This series answers critical questions about AI adoption, including:

  • What are the top AI trends and technologies our team should know (and how do we stay updated)?
  • How will evolving laws and regulations impact AI adoption?
  • How will AI advancements affect our staffing strategies and org charts?
  • What are the challenges and opportunities for AI in our industry?
  • What are the best practices for accelerating the adoption and impact of AI technologies?
  • How do we build an effective AI council that helps drive AI comprehension and competency across the organization?
  • How do we ensure a human-centered approach to AI at all levels and across all audiences?
  • How can we create a comprehensive AI roadmap to guide the adoption of AI and the evolution of our business?

Who It's For

This course series is designed for:

  • Business leaders ready to move beyond pilots and scale AI adoption across their organization.
  • Directors, executives, and team leads responsible for embedding AI into workflows, processes, and culture.
  • AI champions tasked with driving enterprise-wide transformation, governance, and measurable ROI. 

What You'll Do

During this series you will:

  • Engage with interactive video lessons and expert tutorials.
  • Analyze real-world case studies of enterprise AI adoption and operationalization.
  • Participate in self-reflection prompts to connect concepts to your organization’s strategy and goals.
  • Complete knowledge checks and a final exam to solidify your understanding.
Upon completion, you will earn a Professional Certificate for the Scaling AI Series.

Course Syllabus

AI Academy Pricing

Get started below with an AI Mastery Membership. Business plan pricing is available for groups of 5+.
 
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Dshanya Reese
Strategic Insurance Marketer
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Sr. Digital Marketing Director
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Yadin Porter de León
Leading Global CXO

About the Instructor


Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations.

As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

Through SmarterX’s AI Academy, his work directly helps thousands of professionals and leaders understand and apply AI. His free monthly Intro to AI class alone has reached more than 40,000 registrants since its launch in 2021.

Roetzer’s entrepreneurial journey began long before the current AI boom. A graduate of Ohio University’s E.W. Scripps School of Journalism, he founded PR 20/20, HubSpot’s first partner agency, and sold it in 2021 after establishing it as a pioneer in digital marketing.

This unique background as both an agency innovator and AI educator gives him a practical, story-driven approach to helping professionals and leaders reimagine business models, reinvent industries, and rethink what's possible.

Paul Roetzer

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