AI for Customer Success Course Series
Are your customer success professionals trapped, spending the majority of their time on reactive, administrative work instead of strategic, proactive engagement? This crisis of scalability and strategic influence means customer success teams are often seen as escalating cost centers, struggling to prove their connection to revenue. The central question is no longer if you'll adapt to AI, but how you will adapt to build a durable competitive advantage.
Released Nov. 2025
About This Series
This professional certificate series provides a complete journey from high-level strategic understanding to tactical, hands-on execution for using AI in customer success functions. The series begins by diagnosing the data-backed "scalability crisis" facing traditional customer success models to establish the urgent case for AI-driven transformation. It then introduces the "3 A's Playbook"—Automation, Augmentation, and Acceleration—a powerful framework for applying AI to your work. You will then move into a hands-on workshop using a dual-framework system (the bottom-up Use Case Model and top-down Problem-Based Model) to build a prioritized AI Blueprint tailored to your specific role. The series culminates in a capstone where you will learn to select the right AI technology using the "Three Tiers" framework and master essential, hands-on skills like advanced prompting, building custom AI assistants, and leveraging deep research tools.
AI for Customer Success is included in the AI Mastery Membership.
AI for Customer Success Details
You'll Learn To
- Analyze the "scalability crisis" of traditional customer success models and make the data-backed case for AI-driven transformation.
- Use the 3A's Playbook (Automation, Augmentation, and Acceleration) to build a strategic framework for applying AI to your work.
- Apply a dual-framework system—the bottom-up Use Case Model and top-down Problem-Based Model—to build a clear AI blueprint for your specific role.
- Master the "Three Tiers of AI Technology" framework for organizing and prioritizing your technology selection.
- Gain hands-on experience using advanced AI tools, including mastering advanced prompting, building custom AI assistants, and grounding AI in private data.
What You'll Do
During this series you will:
- Use role deconstruction tools to rapidly unbundle your customer success role and workflows into a list of potential use cases.
- Build a comprehensive and prioritized AI Blueprint using our downloadable Use Case and Problem-Based Workbooks.
- Execute a final, hands-on capstone lab to master advanced prompting, build a custom AI assistant, and ground an AI assistant in your own data.
Who It's For
This course series is designed for:
- Customer Success Professionals (CSMs, Account Managers) seeking to future-proof their careers and shift from reactive tasks to strategic advising.
- Customer Success Leaders (Managers, Directors, VPs) who need a structured system to build a business case, drive efficiency, and elevate their team's strategic impact.
- Customer Success Operations Professionals tasked with identifying and implementing technologies to accelerate value realization and improve NRR.
Key Questions Addressed
This series is structured around the most critical questions facing customer success professionals today, including:
- Why is our traditional, human-driven customer success model struggling to scale, and how can AI solve this core problem?
- What is a simple, strategic framework I can use to cut through the noise and categorize my AI opportunities?
- How do I move from theory to a concrete, prioritized action plan for my specific customer success role and challenges?
- With thousands of AI tools available, how do I choose the right ones and master the essential skills to execute my AI plan?
Course Syllabus
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Course 1: Your AI Opportunity in Customer Success
This foundational course provides a data-driven overview of the current and future impact of AI on the Customer Success profession. You will analyze the data behind the "scalability crisis" and the "cost center" perception, understanding why human-driven models struggle and the painful consequences for careers and companies. We'll then explore why the emergence of powerful, accessible generative AI represents a fundamental tipping point, giving every customer success professional the tools to reclaim their time, amplify their strategic impact, and gain a massive competitive advantage.
What You'll Learn
This course will teach you how to:- Analyze the data behind what's holding customer success professionals back from reaching their full potential.
- Understand why generative AI represents a fundamental tipping point for the customer success function.
- Explore the vision of the AI-powered customer success department that is quickly becoming the norm.
- Define what it means to become an AI-forward customer success professional.
- Solidify your personal AI opportunity to guide your ongoing transformation.
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Course 2: The AI-Powered Playbook for Customer Success
This course provides the strategic framework you need to rise above the noise of the AI landscape. You will master the "3 A's Framework" as your core mental model for thinking about AI. We'll start with Automation, using AI to eliminate repetitive, low-value work like QBR prep and meeting summaries. Next, we'll cover Augmentation, using AI as an intelligent copilot to enhance your strategic skills with pre-meeting briefs and real-time assistance. Finally, we'll explore Acceleration, using AI to fundamentally reinvent core processes like predictive churn detection and expansion opportunity identification.
What You'll Learn
This course will teach you how to:- Master the "3 A's Framework" (Automation, Augmentation, Acceleration) as your core mental model to categorize AI uses.
- Explore real-world AI use cases and tool categories for each step of the framework.
- Learn the key strategic questions to ask at each step to identify your own AI opportunities.
- Apply the playbook by creating your own preliminary list of at least 10 potential AI opportunities.
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Course 3: Finding Your AI Advantage in Customer Success
This course is designed to help you build your personal, prioritized AI Blueprint. You will learn two powerful, complementary models to create a tangible action plan. First, you'll use the bottom-up Use Case Model, deconstructing your job into a "bundle of tasks" to find quick-win efficiencies. Next, you'll apply the top-down Problem-Based Model, starting with your biggest strategic business challenges (like churn or low NRR) to drive long-term innovation. You will use custom AI tools to rapidly populate your own comprehensive workbooks, turning a long list of possibilities into a strategic, data-driven plan.
What You'll Learn
This course will teach you how to:- Apply the Use Case Model to systematically unbundle customer success roles and workflows into a list of opportunities.
- Master a prioritization framework to rate your use cases and identify your top “quick wins.”
- Apply the Problem-Based Model to identify high-value, strategic problems that AI can help you solve.
- Build your own comprehensive AI workbooks that form your personalized AI action plan.
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Course 4: Applied AI for Customer Success
You have the strategy, the playbook, and a personalized blueprint. But a plan is only as good as your ability to execute it. This capstone course is where we move from planning to doing, bridging the gap from your action plan to real-world application. You will learn a durable framework for navigating the complex AI technology landscape and then get your hands on the keyboard to master the essential AI skills every customer success professional needs to succeed.
What You'll Learn
This course will teach you how to:- Master the "Three Tiers of AI Technology," a framework for organizing and prioritizing your technology selection.
- Learn a repeatable process for discovering and vetting new AI tools for CS.
- Master four essential, hands-on AI skills: advanced prompting, building custom AI assistants, grounding AI in your data, and performing deep research.
- Explore a curated list of powerful, real-world AI customer success tools to bring your blueprint to life.
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Final Exam
Upon successful completion, you will earn a Professional Certificate for the AI for Customer Success course series.
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About the Instructor

Mike Kaput is a marketing and business AI expert, speaker, and author. In his role as SmarterX’s Chief Content Officer, he uses dozens of powerful AI tools daily to increase productivity and performance across hundreds of use cases. And his actionable talks can teach you and your team how to do the same thing.
Mike’s talks help companies of every size in any industry to capture massive productivity and performance gains using practical AI knowledge, use cases, and tools. They also make AI approachable and accessible for professionals at every level and in every function.
The result is that companies in every industry—including The Financial Times, Vimeo, and Vodafone—have come away from Mike’s talks armed with everything they need to start building a competitive advantage with AI.


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