AI Academy | AI for Marketing Course Series

AI for Marketing Course Series

Are you prepared for the AI revolution in marketing? Artificial intelligence is no longer a future promise; it's a present-day reality that is creating a massive competitive advantage. While most marketers see AI as critical to their success, a massive gap remains between belief and practical adoption. This five-course certificate series is your definitive, step-by-step roadmap to becoming an AI-forward marketer, guiding you from foundational understanding to hands-on transformation.

5 Course Series Duration 3.5 hours
Released August 2025

Course Level Beginner to Intermediate

Certification Professional certificate awarded after exam

Format On-demand videos to learn at your own pace

About This Series

This five-course professional certificate provides a complete framework for navigating the disruption AI is causing in the marketing industry. Your journey begins by understanding the strategic opportunity and the data-backed urgency for change. From there, you will adopt a new mindset, learning to deconstruct your job into a "bundle of tasks" to build a practical roadmap for AI adoption. You’ll then learn to navigate the confusing AI tool landscape to find the right solutions for your specific needs. The series culminates in a hands-on capstone where you'll use advanced AI tools to solve real-world marketing challenges, solidifying your skills and future-proofing your career.

You'll Learn To

Analyze the data-backed reality of AI's impact on the marketing profession and your career.
Deconstruct your job into a "bundle of tasks" to systematically uncover and prioritize high-value AI opportunities.
Build and master a Use Case Workbook, creating a personalized and actionable AI roadmap.
Navigate the AI tool landscape with the Three Tiers of AI Technology framework to find the right solution for any task.
Apply advanced prompting frameworks to get superior results from powerful reasoning models for complex strategic tasks.
Execute hands-on exercises with deep research tools and personal AI assistants to generate strategic reports and action plans.

What You'll Do

During this series you will:

Build a personalized "Co-X" AI assistant to act as your strategic advisor.
Create a comprehensive Use Case Workbook that serves as your personal roadmap for AI adoption.
Research and map specific AI tools to your highest-priority marketing use cases.
Execute a final, hands-on project to generate a 30-day action plan and a competitive analysis report using advanced AI tools.

Upon completion, you will earn the AI for Marketing Professional Certificate.

Who It's For

This course series is designed for:

Marketers at any level seeking to future-proof their careers and dramatically enhance their productivity and creativity.
Marketing leaders who need a structured system to build a business case and guide their teams toward an AI-forward future.

This course is ideal for learners seeking both personal and business AI transformation.

Key Questions Addressed

Ask how AI is really going to change your marketing job and the industry at large.
Overcome the overwhelm from the hype by starting with a practical, step-by-step plan.
Determine how to find the right AI tools for your specific needs without wasting time and money.
Learn how to go from simply planning your AI strategy to actually using these powerful tools to get results.

Course Syllabus

Course 1: Your AI Opportunity: Understanding AI's Transformative Potential in Marketing
This course explains why this moment in AI is a game-changer for every marketer. We’ll explore the dramatic acceleration of AI capabilities and introduce you to the revolutionary models that empower anyone to write, strategize, and research at a superhuman level. You’ll see a real-world case study of how AI can slash workflow time by 75% and leave with your own personalized AI assistant, ready to help you solve your biggest challenges.

What You'll Learn
This course will teach you how to:
- Understand why AI progress is accelerating so dramatically and what it means for you.
- Recognize how AI can create massive time savings in common marketing workflows.
- Build a personalized "Co-X" AI assistant to act as your strategic advisor for any task or challenge.
Course 2: The State of AI for Marketing: Where We’re At, Where We’re Going, and Why It Matters
This course moves beyond speculation to give you a clear, data-driven picture of AI's impact on marketing. We'll unpack key findings from a survey of nearly 1,900 marketers to understand adoption rates, the biggest barriers to success, and the profound disruption to jobs and careers already underway. You will learn about the "Service-as-Software" paradigm shift, a multi-trillion dollar trend where AI begins to automate entire job functions, and hear what top CEOs are telling their teams about the need to become "AI-first."

What You'll Learn
This course will teach you how to:
- Interpret real-world data on how marketers view AI's importance versus the primary barriers to adoption.
- Understand the critical education and strategy gap that prevents most marketing teams from succeeding with AI.
- Grasp the "Service-as-Software" concept and its potential $1.1 trillion impact on the marketing profession.
- Evaluate candid statements from the CEOs of Amazon, Shopify, and Duolingo about AI's role in the future workforce.
- Formalize your commitment to navigating this disruption by creating a personal pledge.
Course 3: The AI-Forward Marketer: From Tasks to Transformation
This course moves you from broad awareness to targeted action. You will learn to view your job not as a single role, but as a "bundle of tasks"—each one a potential use case for AI automation and augmentation. We introduce the powerful Use Case Model and provide you with the Use Case Workbook, a step-by-step guide to inventorying, analyzing, and prioritizing the parts of your job most ripe for AI. You'll even use AI-powered tools to accelerate the process, creating a living document that will guide your career.

What You'll Learn
This course will teach you how to:
- Adopt the "job as a bundle of tasks" mindset to systematically uncover AI opportunities.
- Utilize multiple methods to build a comprehensive inventory of your daily work.
- Leverage custom AI tools like JobsGPT and CampaignsGPT to rapidly discover and document potential use cases.
- Master the Use Case Workbook to analyze every task you perform.
- Prioritize your AI pilot projects based on their potential Value and your Ability to intelligently automate them.
Course 4: Marketing AI Tools and Use Cases: How to Find AI Tools for Your Use Cases
Armed with your prioritized use case workbook, this course teaches you how to match the right AI solution to every job. You will learn our Three Tiers of AI Technology framework to systematically evaluate your existing tech, the powerful frontier models, and the vast landscape of specialized third-party tools. We'll equip you with a multi-step research process that takes you from a use case on a spreadsheet to a curated shortlist of vendors to pilot.

What You'll Learn
This course will teach you how to:
- Navigate the noisy and confusing AI marketing technology landscape with a clear, structured approach.
- Apply the Three Tiers of AI Technology framework to your tool search.
- Discover powerful AI capabilities hidden within the software you already use, like your CRM and productivity suite.
- Understand the unique strengths of the leading frontier models: ChatGPT, Google Gemini, and Claude from Anthropic.
- Execute a repeatable research process to find specialized AI solutions.
Course 5: Generative AI 101
This isn't just a course about what generative AI is; it's a hands-on guide to what you can do with it. We provide a simple 5-step framework that will empower you to immediately use generative AI to enhance your efficiency, productivity, and creativity.

From mastering the art of prompting and building custom AI assistants to leveraging multimodal tools for image and video creation, this course gives you the practical skills you need to become an AI-forward professional.

What You'll Learn
This course will teach you how to:
- Apply a 5-step framework to begin using generative AI tools immediately.
- Utilize a simple prompting framework to get better results from chatbots like ChatGPT, Gemini, and Claude.
- Identify opportunities to build your own custom AI tools (like GPTs or Gems) for repetitive tasks.
- Leverage multimodal AI to generate and analyze images and video for marketing and other business use cases.
- Incorporate advanced reasoning and Deep Research tools into your strategic planning and research workflows.
Final Exam

“This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. ”

Dshanya Reese
Strategic Insurance Marketer

"This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. "

Erin Carpenter
Sr. Digital Marketing Director

"This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. This is an amazing placeholder testimonial. "

Yadin Porter de León
Leading Global CXO

About the Instructor

Mike Kaput is a marketing and business AI expert, speaker, and author. In his role as SmarterX’s Chief Content Officer, he uses dozens of powerful AI tools daily to increase productivity and performance across hundreds of use cases. And his actionable talks can teach you and your team how to do the same thing.

Mike’s talks help companies of every size in any industry to capture massive productivity and performance gains using practical AI knowledge, use cases, and tools. They also make AI approachable and accessible for professionals at every level and in every function.

The result is that companies in every industry—including The Financial Times, Vimeo, and Vodafone—have come away from Mike’s talks armed with everything they need to start building a competitive advantage with AI.

Mike Kaput

Related Courses

Intro

Intro to AI

Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

Register Now

5 Steps Thumbnail2

5 Essential Steps to Scaling AI

Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts businesses and knowledge workers.

Register Now