AI for Sales Course Series | Master AI Tools & Strategies for Sales Success

AI for Sales Course Series

Are you trapped in the Sales Productivity Paradox, spending as little as 30% of your week on actual selling while the rest is consumed by administrative work? This inefficiency creates a "death spiral" of longer sales cycles and intense pressure to hit quota, just as buyers are becoming more informed and deals more complex. The central question is no longer if you'll adapt to AI, but how you will adapt to build a durable competitive advantage.

5 Course Series Duration ~4 hours
Released August 2025

Course Level Beginner to Intermediate

Certification Professional certificate awarded after exam

Format On-demand videos to learn at your own pace

About This Series

This professional certificate series provides a complete journey from high-level strategic understanding to tactical, hands-on execution. The series begins by diagnosing the data-backed "Sales Productivity Paradox" to establish the urgent case for AI-driven transformation. It then introduces the "3 A's Playbook"—Automation, Augmentation, and Acceleration—a powerful framework for applying AI to your work. You will then move into a hands-on workshop using a dual-framework system (the bottom-up Use Case Model and top-down Problem-Based Model) to build a prioritized AI Blueprint tailored to your specific role. The series culminates in a capstone where you will learn to select the right AI technology using the "Three Tiers" framework and master essential, hands-on skills like advanced prompting, building custom AI assistants, and leveraging deep research tools.

You'll Learn To

Analyze the "Sales Productivity Paradox" and make the data-backed case for AI-driven transformation in your sales role.
Use the 3A's Playbook (Automation, Augmentation, and Acceleration) to build a strategic framework for applying AI to your work.
Apply a dual-framework system—the bottom-up Use Case Model and top-down Problem-Based Model—to build a clear AI blueprint for your specific role and team.
Master the "Three Tiers of AI Technology" framework for organizing and prioritizing your technology selection.
Gain hands-on experience using advanced AI tools, including mastering advanced prompting, building custom GPTs, and using deep research tools to solve real-world sales challenges.

What You'll Do

Use AI tools like JobsGPT and CampaignsGPT to rapidly deconstruct your role and workflows into a list of potential use cases.
Build a comprehensive and prioritized AI Blueprint using our downloadable Use Case and Problem-Based Workbooks.
Execute a final, hands-on capstone lab to master advanced prompting, build a custom "SecOps Outreach Writer" GPT, and ground an AI assistant in your own data using Google NotebookLM.
Create a 30-day action plan to immediately apply AI to your most valuable sales challenges.

Upon completion, you will earn the AI for Sales Professional Certificate.

Who It's For

Sales Professionals (SDRs, AEs, Account Managers) seeking to future-proof their careers and dramatically enhance their productivity.
Sales Leaders (Managers, Directors, VPs) who need a structured system to build a business case and guide their teams toward an AI-forward future.
Revenue and Sales Operations Professionals tasked with identifying and implementing technologies to accelerate the entire revenue engine.

This course is ideal for learners seeking both personal and business AI transformation.

Key Questions Addressed

Why am I spending so little of my time actually selling, and how can AI solve this core problem?
What is a simple, strategic framework I can use to cut through the noise and categorize my AI opportunities?
How do I move from theory to a concrete, prioritized action plan for my specific role and challenges?
With thousands of AI tools available, how do I choose the right ones and master the essential skills to execute my AI plan?

Course Syllabus

Course 1: Your AI Opportunity in Sales
This foundational course provides a data-driven overview of the current and future impact of AI on the sales profession. You will analyze the data behind the "Sales Productivity Paradox" and the "Sales Death Spiral" it creates, understanding why sellers spend only 30% of their time on selling and the painful consequences for their careers and companies. We'll then explore why the emergence of powerful, accessible generative AI represents a fundamental tipping point, giving every seller the tools to reclaim their time, amplify their impact, and gain a massive competitive advantage.

What You’ll Learn
This course will teach you how to:
- Analyze the data behind what's holding sellers back from reaching their full potential.
- Understand why generative AI represents a fundamental tipping point in sales.
- Explore the AI-powered sales department that is quickly becoming the norm.
- Define what it means to become an AI-forward sales professional.
- Solidify your personal AI opportunity to guide your ongoing transformation.
Course 2: The AI-Powered Playbook for Sales
This course provides the strategic framework you need to rise above the noise of the AI landscape. You will master the "3 A's Framework" as your core mental model for thinking about AI. We'll start with Automation, using AI to eliminate repetitive, low-value work. Next, we'll cover Augmentation, using AI as an intelligent copilot to enhance your uniquely human skills. Finally, we'll explore Acceleration, using AI to fundamentally reinvent core sales processes and amplify your team's impact. For each step, you'll explore real-world use cases, learn key strategic questions to ask, and see examples of powerful AI tools in action.

What You’ll Learn
This course will teach you how to:
- Master the "3 A's Framework" (Automation, Augmentation, Acceleration) as your core mental model to categorize AI uses.
- Explore real-world AI use cases and tools for each step of the framework.
- Learn the key strategic questions to ask at each step to identify your own AI opportunities.
- Apply the playbook by creating your own preliminary list of at least 10 potential AI opportunities.
Course 3: Finding Your AI Advantage in Sales
This course is designed to help you build your personal, prioritized AI Blueprint. You will learn two powerful, complementary models to create a tangible action plan. First, you'll use the bottom-up Use Case Model, deconstructing your job into a "bundle of tasks" to find quick-win efficiencies. Next, you'll apply the top-down Problem-Based Model, starting with your biggest strategic business challenges to drive long-term innovation. You will use our custom AI tools, JobsGPT and ProblemsGPT, to rapidly populate your own comprehensive workbooks, turning a long list of possibilities into a strategic, data-driven plan.

What You’ll Learn
This course will teach you how to:
- Apply the Use Case Model to systematically unbundle sales roles and workflows into a list of opportunities.
- Master a prioritization framework to rate your use cases and identify your top "quick wins."
- Apply the Problem-Based Model to identify high-value, strategic problems that AI can help you solve.
- Build your own comprehensive AI workbooks that form your personalized AI action plan.
Course 4: Applied AI for Sales
This final, hands-on course equips you with the practical skills to find, vet, and use AI tools to execute your personal AI blueprint. First, you will master the "Three Tiers of AI Technology," a powerful framework for organizing your tech search, and the "3 P's" model for rapidly vetting vendors. Then, you will master four essential, hands-on skills that will put you ahead of 99% of your peers: advanced prompting for reasoning models, building custom AI assistants (GPTs), grounding AI in your own data with tools like Google NotebookLM, and using AI for deep, agentic research.

What You’ll Learn
This course will teach you how to:
- Master the "Three Tiers of AI Technology," a framework for organizing and prioritizing your technology selection.
- Learn a repeatable process for discovering and vetting new AI tools using the "3 P's" (Problem, Provider, and Proof).
- Master four essential, hands-on AI skills: advanced prompting, building custom GPTs, grounding AI in your data, and performing deep research.
- Explore a curated list of powerful, real-world AI sales tools to bring your blueprint to life.
Final Exam

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Dshanya Reese
Strategic Insurance Marketer

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Erin Carpenter
Sr. Digital Marketing Director

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Yadin Porter de León
Leading Global CXO

About the Instructor

Mike Kaput is a marketing and business AI expert, speaker, and author. In his role as SmarterX’s Chief Content Officer, he uses dozens of powerful AI tools daily to increase productivity and performance across hundreds of use cases. And his actionable talks can teach you and your team how to do the same thing.

Mike’s talks help companies of every size in any industry to capture massive productivity and performance gains using practical AI knowledge, use cases, and tools. They also make AI approachable and accessible for professionals at every level and in every function.

The result is that companies in every industry—including The Financial Times, Vimeo, and Vodafone—have come away from Mike’s talks armed with everything they need to start building a competitive advantage with AI.

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