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Intro to AI [Live Class]
Presented by
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Thursday, Sept. 18, 12pm ET/9am PT
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Your business and career are about to change thanks to AI.
AI isn’t a buzzword or science fiction. It’s smarter technology that is transforming how businesses work right now.
And you can start using it to unlock your true potential and reimagine what’s possible in your business—even if you have zero technical background.
Today, you can use AI to intelligently automate hundreds of repetitive tasks to some degree.
In fact, next-gen business leaders and practitioners are already working hand-in-hand with machines to eliminate grunt work and focus on more satisfying, impactful activities.
And you can, too.
You don’t have to know computer science, data science, or machine learning to take advantage. You just have to understand what AI is and what it’s capable of doing.
This 60-minute live online class shows you how.
In it, Marketing AI Institute and SmarterX founder and CEO Paul Roetzer will teach you exactly how to understand and get started with AI. During the class, you’ll learn:
- What AI is, and why it matters to business leaders and knowledge workers.
- How to identify AI use cases.
- How to find and evaluate AI technology vendors.
- How to classify AI applications within the five levels of the Human-to-Machine ScaleTM.
- What business outcomes AI can help you achieve.
- How to measure the value of AI tools on your company’s efficiency and performance.
- How to prepare your team for piloting and scaling AI.
In just 35 minutes, you can lay the foundation to transform your career and business for the better using AI. Then we'll spend the balance of the hour answering your questions.
The next live session of Intro to AI will be held Sept. 18, 2025 at 12pm ET/9am PT.
Presented By:
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Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations. As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.
Cathy McPhillips is the Chief Marketing Officer at SmarterX, where she leads brand, marketing, and communications strategy. She drives awareness and adoption of SmarterX’s products and experiences—including Marketing AI Institute, AI Academy, and The Artificial Intelligence Show—helping business leaders understand and apply artificial intelligence to drive smarter outcomes.
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