Accelerate AI Mastery.
Empower Your Workforce.
- Upskill your team with guidance from leading AI practitioners and business innovators
- Deliver curated learning journeys built for real-world applications using AI tools your teams can implement today
- Drive engagement and outcomes with certificates that signal AI readiness and strategic, AI-forward leadership
- Scale learning with ease with enterprise-ready education solutions

AI Education Built
for Business Transformation
AI Academy by SmarterX delivers scalable learning programs that close the gap between AI potential and performance—turning curiosity into capability and strategy into action.
Start Your Team's AI Mastery Journey
An AI Mastery Membership gives you and your team access to the education, insights, and guidance you need from AI Academy, including:
- AI Fundamentals Course Series (1st edition)
- Piloting AI Course Series (3rd edition)
- Scaling AI Course Series (2nd edition)
- Gen AI App Course Series
- AI Academy Live (Trends Briefings, Ask-Me-Anything sessions, and more)
- AI for Industries Collection (e.g., AI for Professional Services)
- AI for Departments Collection (e.g., AI for Marketing)
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We collaborate with organizations that share our mission to accelerate AI literacy. Learn more about partnership opportunities.
AI Foundations Collection

Build a strong foundation in AI. Gain essential knowledge, practical skills, and strategic insight to confidently navigate—and lead in—the age of AI. Earn a certificate to showcase your fluency.
Learn More
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Turn AI understanding into action. Learn proven frameworks to identify high-impact pilot projects, build custom AI assistants, and confidently lead AI implementation that drives real results and measurable business value.
Learn More

Go beyond experimentation—build the AI-powered business of tomorrow. Learn how to lead responsible AI adoption, engage your team, and create a strategic roadmap that drives real transformation at scale.
Learn More
AI for Industries Collection
Explore how AI is transforming your specific industry. Understand unique risks, regulations, and opportunities in sectors like healthcare, finance, retail, and more—so you can apply AI responsibly and strategically. Get full access to all collections with an AI Mastery Membership.
AI for Professional Services
Built on human expertise and billable hours, professional services are facing an existential threat from artificial intelligence. This course will teach firm leaders how to navigate this disruption.

AI for Healthcare
From diagnostics to patient engagement, AI is accelerating change across healthcare. This course empowers leaders to adopt AI responsibly, improve outcomes, streamline operations, and maintain compliance in a rapidly evolving industry.
Release Date: Fall 2025
AI For Departments Collection

AI for Marketing
Are you prepared for the AI revolution in marketing? This is your step-by-step roadmap to becoming an AI-forward marketer, guiding you from foundational understanding to hands-on transformation.

AI for Sales
AI is reshaping how sales teams prospect, engage, and close deals. This course helps sales leaders leverage AI to drive revenue growth, improve forecasting, and personalize customer experiences at scale.
Release Date: Fall 2025
AI for Customer Success
AI is transforming how companies onboard, support, and retain customers. This course gives customer success leaders tools to boost satisfaction, reduce churn, and create scalable, proactive engagement strategies.
Release Date: Fall 2025
AI Mastery Membership Benefits
Your AI Mastery Membership gives you access to:
- Generative AI Mastery Series with Mike Kaput—Regular demos of powerful generative AI technology that you can use to skyrocket productivity and performance in your work. implications.
- Quarterly AI Trends Briefings with Paul Roetzer and Mike Kaput—Learn what AI topics and trends matter to businesses and professionals.
- Quarterly AMA Session with Paul Roetzer—Regular AMA sessions with one of the world’s leading voices on AI for marketing, business, and society, live and on-demand.
- Our AI Mastery Membership Community convenes on Slack, bringing together like-minded marketers and business leaders who share a vision for a more intelligent, more human future.
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Empower Your Team to Lead in the Age of AI
AI Skills That Drive Business Outcomes
Empower your teams with the competencies they need: AI literacy, prompting, automation, and strategic application, so they can unlock efficiency, innovation, and growth.
Results-First, Business-Focused Learning
Your teams won’t just understand AI. They’ll know how to apply it. Learn from real practitioners solving real problems inside modern organizations.
Actionable Tools, Measurable Wins
Go beyond passive learning. Equip your team to build AI assistants, streamline workflows, and launch pilot projects that deliver tangible business results, backed by certificates that validate impact.
Proven Performance and Impact
Monitor progress, benchmark team readiness, and translate learning into business impact. Identify your AI champions and align skills development to strategic priorities.
Let’s Build Your AI-Forward Organization.
We’ll help you:
- Accelerate responsible AI adoption
- Drive innovation and performance across teams
- Build internal AI champions and centers of excellence
- Future-proof your workforce with top AI skills
- Expand your impact and bring world-class AI education to your audience and community
Let's connect and create your AI education strategy.
Business Account FAQs
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How much does membership cost, and are there discounts for teams?
The AI Mastery Membership costs $999 per user, per year. For teams, we offer Business accounts with discounted pricing: $399 per user for 5-99 licenses, $349 per user for 100-999 licenses, and $299 per user for 1,000+ licenses. Starting Fall 2025, these Business accounts will include additional features like reporting, admin tools, and customized learning paths.
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Can I add or remove licenses from my Business Account plan?
Your Customer Success Manager can help you add or remove licenses from your account at any time.
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I bought the original course. Will I have access to updated versions?
No. Individual courses are one-time purchases, and each edition is a separate purchase. One of the many benefits of the AI Mastery Membership is that it includes all course series, and subsequent new editions within a member’s 12-month membership.
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I purchased my AI Mastery Membership using a discount code, when I renew, will I automatically continue to receive the discounted price?
Most discount codes apply to your first year only, and renewals are billed at the standard rate. However, some past promotions included recurring discounts that lock in previous pricing. If you’re not sure which applies to you, contact our support team and we’ll confirm.
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Do you offer discounts to students, educators, or nonprofits?
We offer 50% off for the first nonprofit or education license. Groups of 5+ receive the course for $299 per license. This is for accredited educational institutions and verified nonprofits with 501(c)(3) status.
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Do you provide discounts for professional associations, alumni networks, or referral partnerships?
We're actively developing programs to support professional associations, alumni networks, and referral-based collaborations.
While we don’t have a public offering just yet, we're in conversation with early partners and would love to explore opportunities to collaborate. If you're interested, please reach out. We're shaping this program with input from aligned organizations.
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If I was previously enrolled as a an AI Mastery Member, will I get access to newly-released courses?
Yes, as an existing AI Mastery Member, you automatically gain access to new courses at no extra cost. You’ll see them added to your membership portal as soon as they launch. You’ll have access as long as your membership is active.
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I want to scale AI education in my company—what solutions do you offer?
Businesses are offered discounted per-user pricing starting at 5+ users. Starting Fall 2025, business accounts will also have access to comprehensive AI Academy solutions featuring customizable learning paths, reporting, and admin consoles. These help you quickly roll out AI education across teams and track progress at scale. You can join the waitlist for these new features now.
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Is this initiative only for marketers or tech professionals, or can anyone join?
Everyone is encouraged to join! While we originated in marketing education, The AI Literacy Project is designed for professionals of all backgrounds and skill levels who want to understand and leverage AI.
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How can I partner with or sponsor AI Academy by SmarterX?
Some potential ways to partner include:
- Underwrite AI education at discounted rates for students, educators, non-profits, and unemployed professionals.
- Amplify the reach of our free AI education and training.
- Collaborate on new content, events, and experiences that accelerate AI literacy.
- Offer exclusive discounts to your association members or customers.
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How can I stay updated on release dates for new courses?
To stay updated on release dates of future content, subscribe to our newsletter and check our website regularly. These channels will provide the latest announcements and detailed updates as new courses and features roll out.
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Does my AI Mastery Membership include event recordings like MAICON or one of your AI Summits (Writers, Agencies, B2B Marketers)?
No, AI Mastery Memberships only include educational content such as course series, gen AI app series, and Academy Live.
“I find tremendous value from the Mastery Membership. In a world rich in snake oil, the Mastery membership content is grounded in useful, real-world applicable learning.”
Heather DelCarpini
Director of Marketing
Catania Oils
“The value of the membership goes far beyond the annual investment. I’m squeezing more insight, support, and momentum out of this membership than my tiny one-person budget ever dreamed possible.”
MJ Johnston
Owner
qt Web Expert
“What surprised me was how valuable the ongoing access would become: the quarterly briefings offer a clear, concise overview of top news; the AMAs with Paul make complex topics feel approachable”
Jen Taylor
Director, AI Strategy & Integration
Capacity Interactive
Free AI Classes
Register now for one of our free classes.
Intro to AI
Our Intro to AI free class will help you understand what AI is and what it’s capable of doing. Professionals of all levels are encouraged to join. Data science and machine learning experience is not required!

5 Essential Steps to Scaling AI
Take the first step in your AI learning journey. Join us for a 60-minute free webinar to learn what AI is, and how it impacts businesses and knowledge workers.
[1] Source: 2024 AI Adoption Trends Report