AI is moving quickly. Your learning does not have to feel scattered.
This September, AI Academy is giving you several ways to build your knowledge, explore practical applications, and connect what you learn to the work you are doing now.
You can learn asynchronously, join live classes, or do both. Whether you are establishing your AI foundation, helping an organization scale adoption, or exploring what AI means for marketing, there is a place to begin.
Here is your September AI learning plan.
Throughout September, you can get the complete AI for Marketing Course Series free (a $499 value).
The five-course, self-paced series delivers 3.5 hours of focused learning for marketers who want to build practical AI knowledge and put it to work. You can progress through the series on your schedule while developing resources you can apply to your own role and organization.
Your free access includes:
This is not just a collection of videos. As you progress through the series, you’ll build a prioritized inventory of AI use cases, explore tools that align with your needs, and create a practical 30-day action plan. Complete the full series to earn your AI for Marketing Professional Certificate.
Enroll by September 30 for free access to the complete course series.
You do not need to be technical to understand AI, but you do need a credible foundation.
Intro to AI, held live on September 30 at 12pm ET, is designed to help learners understand essential AI concepts and build the context needed to make smarter decisions about the technology.
This class is a strong starting point for anyone who is new to AI, wants to organize what they have learned informally, or needs a more confident foundation before applying AI in their role.
Yes, Oct. 1 is technically outside September. We are treating it as the finale.
After AI for Marketing Course Series learners have had time to work through the series, experiment, and put learnings into action, we will bring Marketing AI Month to a close with a live AMA at 12pm ET.
Course learners can ask questions, hear additional insights from the SmarterX team, and connect what they have learned to the challenges and opportunities they are navigating in their own work.
The live AMA is exclusively available to registered AI for Marketing Course Series learners. When you enroll in the AI for Marketing Course Series, you’ll be automatically enrolled in the Live AMA.
You do not have to participate in everything to make meaningful progress.
The goal is not to know everything about AI by the end of the month. It is about choosing a useful next step, making time for it, and applying what you learn.
Ready to take the next step? MAICON 2026, the seventh annual Marketing AI Conference, takes place October 13–15 in Cleveland. Join thousands of marketing and AI leaders exploring how organizations are putting AI to work, scaling adoption, and moving forward responsibly.