AI Academy | Instructor Network

Let’s Accelerate AI Literacy …

At AI Academy, our mission is to Accelerate AI Literacy for All. We believe AI will rapidly transform businesses, industries, jobs, the economy, educational systems, and society, and that the vast majority of professionals and leaders are not prepared for this change. AI Academy is committed to building a smarter version of any business through a responsible, human-centered approach to AI, recognizing that the future of all business is AI native, AI emergent, or obsolete.

As an AI Academy Instructor, your partnership brings this mission to life – and delivers transformative learning experiences to a growing community.

If you are interested in becoming an AI Academy Instructor, please complete this form to receive program updates as well as application information.

Curriculum we’re seeking from instructors:

Gen AI App Series Reviews: Rapid, 15-20 minute reviews of the latest generative AI applications keeps AI Academy learners up-to-date on the latest.
Transformation Spotlights: Case-study driven, showcasing real stories of AI-forward companies and leaders; spotlights highlight what transformation means to AI Academy learners – whether that’s professional or organizational.
Academy Live Master Classes: From fireside chats to deep dives, AI Academy Lives go further and engage the community. Go into depth and detail about a project that leverages a specific AI, bringing the technology and potential application to life for learners.

If you are interested in becoming an AI Academy Instructor, please complete this form to receive program updates as well as application information.

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Gen AI App Series Reviews

The Gen AI Apps Series is an expert-led review designed to help businesses decide—within minutes—whether to invest resources into the latest AI apps.

Every week, AI Academy instructors deliver 15-minute video reviews of the latest generative AI applications, guiding professionals on the latest techs, features, use cases, and tips when it comes to what’s possible with generative AI.

Each installment of the series provides an accessible overview of the app, a hands-on demo of how it handles real-world use cases, and a breakdown of all the important features and details you need to know, including:

An executive overview that tells you in minutes exactly what you need to know about the app and why it matters to your business.
An accessible walkthrough of how to use the app, presented in a straightforward, step-by-step tutorial that highlights key functions and use cases.
A final assessment that sums up all the pros and cons, pricing details, relevant AI integrations, and must-know logistics.

Request more information by registering above.

Transformation Spotlights

AI Academy’s live series, AI Transformation Spotlights, are a monthly event designed to bring the stories of AI-forward companies and leaders to life through candid, case-study-driven conversations.

Each 45–60 minute session features a fireside-style chat with business or thought leaders, moderated by an AI Academy leader. Sessions explore what AI transformation looks like in practice—whether professional, organizational, or business—and how real leaders navigate the journey with curiosity and a commitment to responsible innovation.

“Transformation isn’t theory—it’s lived experience. AI Transformation Spotlights elevate the voices of people doing the work of AI transformation, and help our members see what’s possible in their own roles, teams, and businesses,” said Paul Roetzer, Founder & CEO of SmarterX.

The series is designed to:

Illuminate diverse paths to AI transformation across industries, roles, and businesses.
Connect members with peers and leaders driving real-world impact with AI.
Inspire new experiments, use cases, and human-centered applications.

Request more information by registering above.

Master Class: Deep Dive

AI Academy’s AI Deep Dives series is a monthly, expert-led exploration into practical AI use cases designed to equip professionals with the insight and confidence to put AI into action today.

Each 60-minute Deep Dive session, available live and on demand, demystifies advanced AI capabilities by walking through real-world examples, showcasing powerful tools, and applying proven frameworks. Whether you’re exploring agentic AI, fine-tuning brand assets with generative tools, or structuring your company’s knowledge base for AI optimization, AI Deep Dives show you exactly how it’s done.

In every session, you’ll get:

A strategic overview of a cutting-edge AI technology or use case, giving you the “what” and “why” without the hype.
A real-world walkthrough of the tech in action, with screen recordings, demonstrations, and live commentary from SmarterX experts and guest practitioners.
A case study that connects the dots—how the technology solves real business problems, enhances workflows, or drives measurable value.
A chance to engage live with experts, ask questions, and see how the concepts apply to your own work or company.

Request more information by registering above.

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Your business and career are about to change thanks to AI.

AI isn’t a buzzword or science fiction. It’s smarter technology that is transforming how businesses work right now.

And you can start using it to unlock your true potential and reimagine what’s possible in your business—even if you have zero technical background.

Today, you can use AI to intelligently automate hundreds of repetitive tasks to some degree.

In fact, next-gen business leaders and practitioners are already working hand-in-hand with machines to eliminate grunt work and focus on more satisfying, impactful activities.

And you can, too.

You don’t have to know computer science, data science, or machine learning to take advantage. You just have to understand what AI is and what it’s capable of doing.

This 60-minute live online class shows you how.

In it, Marketing AI Institute and SmarterX founder and CEO Paul Roetzer will teach you exactly how to understand and get started with AI. During the class, you’ll learn:

What AI is, and why it matters to business leaders and knowledge workers.
How to identify AI use cases.
How to find and evaluate AI technology vendors.
How to classify AI applications within the five levels of the Human-to-Machine Scale^TM.
What business outcomes AI can help you achieve.
How to measure the value of AI tools on your company’s efficiency and performance.
How to prepare your team for piloting and scaling AI.

In just 35 minutes, you can lay the foundation to transform your career and business for the better using AI. Then we'll spend the balance of the hour answering your questions.

The next live session of Intro to AI will be held Sept. 18, 2025 at 12pm ET/9am PT.

Presented By:

Paul Roetzer is on a mission to accelerate AI literacy and human-centered AI transformation in organizations. As the founder and CEO of SmarterX and Marketing AI Institute, Roetzer is the driving force behind some of the industry's leading AI events and content. He created the Marketing AI Conference (MAICON), co-hosts the popular podcast The Artificial Intelligence Show, and is co-author of Marketing Artificial Intelligence.

Cathy McPhillips is the Chief Marketing Officer at SmarterX, where she leads brand, marketing, and communications strategy. She drives awareness and adoption of SmarterX’s products and experiences—including Marketing AI Institute, AI Academy, and The Artificial Intelligence Show—helping business leaders understand and apply artificial intelligence to drive smarter outcomes.

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